Ho, ho, ho. What do you know? Santa’s coming to town and he’s got a big bag of home security and automation solutions. To promote ADT’s Pulse product offering, Battle partnered with DreamWorks and shopping-mall giant GGP to spread holiday cheer across the good ole’ US of A. It went a little something like this: Install two-thousand square foot interactive Santa’s workshops in GGP locations around the country. Let DreamWorks do its DreamWorks thang, bringing the workshops to life via lightshows and interactive widgetry. Bring in Battle to ignite the lightshow fuse with these large format LED animations. Blammo! An explosion of elves, technology, and happy clients.